Brand Guidelines

Lux Auto Wise Brand Identity and Usage Standards

Our brand represents trust, expertise, and passion for the automotive industry. These guidelines ensure consistent brand representation across all applications while protecting our intellectual property.

Brand Identity Elements

Logo Usage Standards Our logo is the cornerstone of our brand identity and must be used consistently across all applications. The logo should appear clearly and prominently with adequate white space surrounding it.

Color Palette Our brand colors reflect the automotive industry’s dynamic nature while maintaining professional credibility. Primary colors should be used consistently across all brand applications.

Typography Standards Our chosen typography reflects modern automotive design principles while ensuring readability across digital and print applications. Font selections should maintain brand consistency.

Imagery Guidelines Brand imagery should reflect high-quality automotive content including vehicles, technology, and lifestyle elements that resonate with our audience.

Permitted Usage

Editorial Applications News outlets, bloggers, and industry publications may use our logo and brand elements when referencing Lux Auto Wise in editorial content, provided usage follows our guidelines.

Partnership Applications Approved business partners may use our brand elements in jointly produced content and marketing materials according to specific partnership agreements.

Social Media Usage Social media references should maintain brand consistency and follow platform-specific guidelines while respecting our trademark rights.

Prohibited Usage

Unauthorized Commercial Use Our brand elements may not be used for commercial purposes without explicit written permission. This includes product packaging, advertising, and promotional materials.

Misleading Applications Brand elements may not be used in ways that imply endorsement, partnership, or affiliation without proper authorization.

Modification Restrictions Our logo and brand elements may not be modified, altered, or incorporated into other designs without permission.

Brand Asset Access

Request Process Organizations seeking access to our brand assets must submit a formal request including intended usage, distribution scope, and duration of use.

Asset Packages We provide brand asset packages including logo variations, color specifications, and usage guidelines for approved applications.

Usage Monitoring We monitor brand usage and may request modifications or cessation of use for applications that do not comply with our guidelines.

For brand usage requests and guidelines, contact our marketing team at [email protected].