Advertiser Guidelines
Advertising Standards and Partnership Framework
Lux Auto Wise maintains strict advertising standards to ensure quality, relevance, and compliance for our readers. Our advertising guidelines reflect our commitment to editorial integrity while supporting sustainable business operations.
Advertising Compliance Standards
Federal Trade Commission Guidelines All advertisements must comply with FTC guidelines for truthful advertising, including proper disclosure of sponsored content, affiliate relationships, and material connections between advertisers and content creators.
Automotive Industry Regulations Advertisements must comply with automotive industry-specific regulations including truthful performance claims, accurate pricing information, and proper warranty disclosures.
Editorial Independence We maintain strict separation between editorial content and advertising to preserve our editorial integrity. Sponsored content is clearly labeled, and editorial opinions remain independent of advertiser influence.
Prohibited Content Categories
Misleading Automotive Claims We prohibit advertisements containing unsubstantiated performance claims, false fuel economy statements, or misleading safety assertions. All claims must be verifiable through independent testing or manufacturer documentation.
Unlicensed Financial Services Advertisements for financial services must comply with applicable licensing requirements. We do not accept advertisements for unlicensed investment advice, predatory lending, or fraudulent financial schemes.
Illegal Vehicle Modifications We prohibit advertisements for illegal vehicle modifications, emissions tampering devices, or products that compromise vehicle safety systems. All aftermarket products must comply with applicable safety and emissions regulations.
Discriminatory Content We do not accept advertisements containing discriminatory content based on race, gender, age, religion, sexual orientation, or other protected characteristics.
Quality and Relevance Standards
Automotive Relevance All advertisements must be relevant to our automotive audience. We prioritize advertisements for vehicles, automotive products, services, and related lifestyle content that serves our readers’ interests.
Content Quality Advertisements must meet our quality standards including professional presentation, accurate information, and appropriate imagery. Low-quality or misleading advertisements are rejected.
User Experience Advertisement placement and format must not interfere with user experience or content accessibility. We maintain standards for advertisement size, placement, and interactivity.
Partnership Framework
Advertiser Relationships We build long-term relationships with reputable automotive industry partners including manufacturers, dealerships, aftermarket suppliers, and service providers who share our commitment to quality and customer service.
Performance Metrics We provide transparent performance metrics to our advertising partners including impression data, click-through rates, and engagement metrics to demonstrate campaign effectiveness.
Custom Solutions We offer custom advertising solutions including sponsored content, native advertising, newsletter sponsorships, and event partnerships tailored to specific marketing objectives.
Application and Approval Process
Advertiser Application Potential advertisers must complete our application process including business verification, insurance confirmation, and compliance documentation review.
Content Review All advertising content undergoes review for compliance with our guidelines before publication. We reserve the right to request modifications or reject content that does not meet our standards.
Ongoing Monitoring We continuously monitor advertising content for compliance and may remove advertisements that violate our guidelines or generate user complaints.
For advertising inquiries and partnership opportunities, contact our business development team at [email protected].